Behind the Double Eleven Shopping Festival: How Forest Logistics Properties Delivered for Clients

During the Double Eleven shopping festival, as an operator of warehouse and logistics infrastructure, how did Forest Logistics Properties ensure efficient fulfillment for its clients while demonstrating a human touch? Let's look into this "unseen battlefield" and discover the warmth hidden in the details.

01 Preparedness: Building a Solid Foundation

True victory is won long before the peak, through the depth and breadth of preparation. Forest Logistics Properties parks entered a "heightened readiness state" well in advance.

·Safety training and fire drills:

Comprehensive safety training and regular fire drills transformed emergency protocols into muscle memory. This rigorous preparation paid off – the Nanyang Cloud Warehouse team won a third-place award in a district emergency firefighting skills competition in November.

·Comprehensive Equipment Checks:

A inspection of core equipment – including storage systems, fire safety facilities, and power infrastructure – was conducted. Preventive maintenance on key assets ensured zero equipment failures during the critical period.

02 Peak Execution: Synergy for Maximum Efficiency

When the peak season hit its stride, true efficiency emerged not from sheer manpower, but from the powerful synergy of high-standard hardware, digital systems, and professional service.

·High-Standard Hardware: our high-spec warehouses, with 9m clear heights, high-load-bearing floors, and wide-column spacing, facilitated smooth operations. Scientifically planned loading bays and ample parking effectively prevented congestion and delays.

·Digital Systems: leveraging its smart park management system, the logistics parks achieved comprehensive digital oversight – from security monitoring and energy management to vehicle scheduling and environmental monitoring. This enabled real-time response to client needs and prompt facility support.

·Professional Service: to manage the surge in vehicle traffic, our teams pre-planned traffic flow, established express lanes, and deployed staff for on-site guidance, maintaining orderly park operations. The dedicated property management team remained on call 24/7, swiftly addressing client needs across security, maintenance, and operational support.

03 The Human Touch: Care That Builds Partnership

Success in this campaign was measured not just by system stability and efficiency, but also by the dual care shown for both employees and clients.

At the Forest Shanghai Fengxian Logistics Park, we provided physical and mental relief for busy frontline staff. Experienced TCM experts offered on-site pulse diagnoses, health advice, and physiotherapy right in the warehouse areas, sharing daily wellness tips.

Simultaneously, a dedicated support station continuously supplied fresh fruits, beverages, and energy snacks for employees. This sincere, professional service was met with heartfelt thanks from clients.

As the logistics industry advances towards high-quality development, Forest Logistics Properties holds a firm belief: true competitiveness is rooted in the efficient and stable operation of its parks. It is reflected in the 24/7 reliability of its facilities and systems, embodied in the ever-responsive support of its teams, and flows through every warm interaction with clients and employees alike.